Hasbro, founded in 1923, is a global toy and game company famous for popular board game brands such as Scrabble (in North America), Monopoly and Trivial Pursuit. Through its diverse portfolio of brands, Hasbro continues to appeal to audiences of all ages and backgrounds across multiple markets worldwide.
- As of 2023, Hasbro made $5.00 billion in net revenues, down 14.57% over the previous financial year.
- Of this revenue, $3.26 billion (65.09%) is generated through franchise brands such as Hasbro Gaming, Dungeons & Dragons and Play-Doh.
- $0.69 billion (13.75%) is made through partner brands, $0.54 billion (10.75%) through non-Hasbro branded film & TV and $0.52 billion (10.42%) through portfolio brands.
- Revenues for consumer products declined by 19% over the previous financial year.
- This was caused by softer industry trends, planned business exits and inventory management efforts at retail.
- Revenues through entertainment also declined due to strikes from writers and actors that impacted film & TV productions.
- Overall, Hasbro’s revenue has dropped year-on-year since 2021’s $6.42 billion.
- Costs and expenses increased 20.06% to $6.54 billion in 2023 from $5.45 billion in 2022.
- These were largely due to impairment of goodwill and losses on disposal of business.
- Altogether, Hasbro suffered an annual operating loss of $1.54 billion during 2023.
Hasbro net revenue
- As of 2023, Hasbro generated $5.00 billion in revenue.
- This was a drop of 14.57% over the previous year.
- Hasbro’s revenue has dropped year-on-year since 2021.
- Over the given 5-year period, Hasbro’s annual revenue increased from $4.72 billion to $5.00 billion.
- On average, this amounts to an increase of $0.07 billion per year.
- Hasbro’s largest revenue over the period came during 2021 ($6.42 billion), which saw larger revenues across all segments than in more recent years.
| Year | Revenue | Change |
| 2023 | $5.00 billion | – 14.57% |
| 2022 | $5.86 billion | – 8.78% |
| 2021 | $6.42 billion | + 17.47% |
| 2020 | $5.47 billion | + 15.79% |
| 2019 | $4.72 billion |
A graph is given below to show annual revenues for Hasbro:
Hasbro net revenue by segment
- As of 2023, 65.09% of Hasbro’s revenue comes from franchise brands, 13.75% comes from partner brands, 10.75% comes from non-hasbro branded film & TV and portfolio brands make up 10.42%.
- Hasbro made $3.26 billion through franchise brands.
- This was a 2.69% drop over 2022 ($3.35 billion).
- Hasbro generated $0.69 billion through partner brands.
- This was a 34.29% drop over 2022 ($1.05 billion).
| Year* | Franchise brands | Partner brands | Non-Hasbro branded film & TV | Portfolio brands |
| 2023 | $3.26 billion | $0.69 billion | $0.54 billion | $0.52 billion |
| 2022 | $3.35 billion | $1.05 billion | $0.83 billion | $0.63 billion |
| 2021 | $3.54 billion | $1.16 billion | $1.00 billion | $0.72 billion |
A graph is given below to show annual revenues by segment for Hasbro:
Hasbro costs and expenses
- As of 2023, Hasbro has costs and expenses of $6.54 billion.
- This is a 20.06% increase over the previous year.
- This is mainly due to large costs associated with impairment of goodwill ($1.19 billion) that were not present in previous years.
- Additionally, losses on disposal of business ($0.54 billion) were significantly higher than in previous years.
| Year | Costs and expenses | Change |
| 2023 | $6.54 billion | + 20.06% |
| 2022 | $5.45 billion | – 3.68% |
| 2021 | $5.66 billion | + 13.97% |
| 2020 | $4.96 billion | + 22.01% |
| 2019 | $4.07 billion |
A graph is given below to show annual costs and expenses for Hasbro:
Hasbro operating profit/loss
- As of 2023, Hasbro suffered an annual operating loss of $1.54 billion.
- Over the given 5 year period, 2023 was the only year to have suffered a loss.
- This was largely due to the aforementioned costs associated with impairment of goodwill and losses on disposal of business.
| Year | Operating profit/loss | Change |
| 2023 | – 1.54 billion | – 477.43% |
| 2022 | 0.41 billion | – 46.59% |
| 2021 | 0.76 billion | + 52.11% |
| 2020 | 0.50 billion | – 23.05% |
| 2019 | 0.65 billion |
How did Hasbro acquire Scrabble?
Although Scrabble has been under the ownership of Hasbro in North America for a number of years, this has not always been the case. Over the game’s history, its rights have passed through multiple owners, each shaping the game as we know it today.
1947-48: After playing Criss-Crosswords with his wife, James Brunot contacts Alfred Mosher Butts (the game’s inventor) to discuss business opportunities. Together, they agree to change the game’s name to Scrabble, with Brunot taking over manufacturing rights. Butts would receive royalties for units sold.
1952: Selchow & Righter agree to begin manufacturing Scrabble as a licensee, while paying royalties to James Brunot.
1972: After manufacturing Scrabble for 20 years, Selchow & Righter decide to purchase the full North American manufacturing trademark from James Brunot. Brunot received $1.50 million while Butts received $265,000. This move allowed Selchow & Righter to receive additional financial benefits and have control over the brand’s direction.
1986: Coleco makes the decision to purchase Selchow & Righter, which grants them the full North American rights to Scrabble.
1988: Coleco is declared bankrupt.
1989: Hasbro purchases Coleco’s assets, gaining the right to manufacture Scrabble in the US and Canada.
1994: Hasbro loses out on the acquisition of JW Spear to Mattel, who gain the rights to manufacture Scrabble outside of North America in countries such as the UK and Australia.