Magazine Companies Statistics

As of 2022, the highest average circulating US magazines in North America were AARP The Magazine (22.68 million) and AARP The Bulletin (22.56 million).
People magazine had an average circulation of 2.57 million as of 2022.
Its average audience reach was 84.56 million for the year.
83.93% (21.46 million) of National Geographic’s average audience came from print and digital edition users.
64.89% (19.13 million) of US Weekly’s average audience came from mobile web users.
11.18% (4.57 million) of Sports Illustrated’s average audience came from web desktop or laptop users.
7.00% (2.02 million) of Cosmopolitan’s average audience came from video users.
Cosmopolitan’s parent company, Hearst Communications, expects group revenue to be around $12 billion for the year.
As of 2020, there were 4,519 magazine publishers listed in the US.
The number of US magazine publishers has declined by 30.33% since 2012’s listing (6,486).

Top US magazine companies

As of 2022, People had an average circulation of 2.57 million.
People had an average audience of 84.56 million.
25.44 million on average were through print/digital editions (30.09%).
5.97 million on average were through web visits (7.06%).
47.35 million on average were through mobile web visits (56.00%).
In 2021, People magazine (alongside other publications) was purchased by Dotdash Meredith in a deal worth $2.7 billion.
In 2006, People paid $4.1 million for photos of Angelina Jolie and Brad Pitt’s newborn child.
The move attracted 26.5 million page views, which was a single day record for the company.
People magazine has over 400 employees as of 2023.

As of 2022, US Weekly had an average circulation of 1.98 million.
US Weekly had an average audience of 29.48 million.
7.00 million on average were through print/digital editions (23.74%).
1.63 million on average were through web visits (5.53%).
19.13 million on average were through mobile web visits (64.89%).
An edition of US Weekly in 2006 featuring Janet Jackson on the cover holds the magazine’s record for weekly copies sold (1.4 million).
US Weekly has over 80 employees as of 2023.

As of 2022, Time had an average circulation of 1.35 million.
Time had an average audience of 25.07 million.
13.52 million on average were through print/digital editions (53.93%).
2.66 million on average were through web visits (10.61%).
8.60 million on average were through mobile web visits (34.30%).
TIME magazine was re-sold to Marc Benioff (co-CEO Salesforce) and his wife in 2018 for $190 million.
TIME has over 1,700 employees as of 2023.

As of 2022, National Geographic had an average circulation of 1.78 million.
National Geographic had an average audience of 25.57 million.
21.46 million on average were through print/digital editions (83.93%).
1.56 million on average were through web visits (6.10%).
2.55 million on average were through mobile web visits (9.97%).
As of 2021, National Geographic was published across the world through 29 local editions. However, a further 16 local editions had also been discontinued.
National Geographic has over 7,000 employees as of 2023.

As of 2022, Cosmopolitan had an average circulation of 1.53 million.
Cosmopolitan had an average audience of 28.87 million.
10.16 million on average were through print/digital editions (35.19%).
1.53 million on average were through web visits (5.30%).
15.16 million on average were through mobile web visits (52.51%).
Cosmopolitan is the biggest media brand for young women in the world and its magazine is printed in 35 different languages.
Cosmopolitan has over 500 employees as of 2023.

As of 2022, for the given magazines People had an average North American audience of 84.56 million.
Sports Illustrated had an average audience of 40.86 million.
US Weekly had an average audience of 29.48 million.
Cosmopolitan had an average audience of 28.87 million.
National Geographic had an average audience of 25.57 million.
Time had an average audience of 25.06 million.

(Q4 YTD averages, figures in millions)

A graph is given below to show top magazines by their audience type during 2022:

As of 2023, Hearst Communications has ownership in nearly 260 magazine brands globally.
As of 2022, Hearst’s magazine brands produced 8,300 videos which generated 2.3 billion views during the year.
Hearst’s magazines sold 32.8 million products from product recommendations, up 19% from 2021’s 27.56 million.
As of 2022, Hearst Communications expect revenues to be around $12 billion for the year.
Hearst Communications is active in 40 markets around the world.

Condé Nast’s media brands attract over 1 billion consumers across print, digital, video and social platforms.
As of 2023, Condé Nast owns 8 US publications and 12 digital assets.
As of 2022, Condé Nast expected company revenues to exceed $2 billion for the year.
During 2020, Condé Nast’s advertising revenues dropped by 45% as a result of the pandemic.
Condé Nast is active in 32 markets around the globe.
During 2021, Condé Nast was purchased by Advance Publications.

A360 Media is ranked #1 in the entertainment category in terms of market share.
In total, A360 Media brands engage over 120 million consumers across magazines, digital and social media.
A360 Media brands receive over 600 million monthly page views.
A360 Media brands receive over 60 million monthly unique visitors.
As of 2022, A360 Media owns 24 publications.