- Global revenue from magazines and newspapers (print and digital) totalled $165.80 billion as of 2023.
- Of this, print revenues made up $127.20 billion (76.72%). This is expected to drop 13.05% to $110.60 billion by 2027.
- However, digital revenues made up $38.60 billion (23.28%). This is expected to grow 11.37% to $42.99 billion by 2027.
- Between 2019 and 2022, total audiences for magazine companies have decreased by 38.56%.
- Audiences for print/digital formats have decreased by 37.88%.
- Audiences for mobile web formats have decreased by 28.33%.
- As of 2021, the total number of adults that read magazines was 222.2 million across both print and digital.
- This has increased by 5.46% since 2012’s 210.7 million readers.
- The top 50 US magazines had a total of 123.67 million subscriptions as of 2021.
- Of this figure, subscriptions to print made up 94.08%.
US magazine audiences by format
- As of 2022, the most popular audience format for US magazines was mobile web (47.72%).
- The mobile web format decreased by 3.51% over the previous year.
- The second-most popular format was print/digital (42.28%)
- The print/digital format decreased by 3.12% over the previous year.
- Web and video formats combined made up 10.00%.
|2022||488.69 (47.72%)||433.00 (42.28%)||80.63 (7.87%)||21.82 (2.13%)||1,024.14|
|2021||506.46 (44.92%)||446.94 (39.64%)||103.20 (9.15%)||70.83 (6.28%)||1,127.43|
|2020||577.83 (40.61%)||540.14 (37.96%)||147.21 (10.35%)||157.61 (11.08%)||1,422.79|
|2019||663.33 (39.80%)||697.02 (41.82%)||143.57 (8.61%)||162.94 (9.78%)||1,666.86|
A graph is given below to show US magazine audiences by format:
Highest circulated US magazines
- As of 2022, AARP The Magazine (1st) had the highest average circulation at 22.68 million.
- Over the period, its circulation has decreased by 6.36%.
- AARP Bulletin (2nd) had an average circulation of 22.56 million.
- Over the period, its circulation has decreased by 3.55%.
- Costco Connection (3rd) had an average circulation of 15.68 million.
|1||AARP The Magazine||24.22||23.71||23.30||22.89||22.68||– 6.36%|
|2||AARP Bulletin||23.39||23.12||22.54||22.57||22.56||– 3.55%|
|3||Costco Connection||13.07||14.12||14.90||15.89||15.68||+ 19.97%|
|4||American Mainstreet||9.40||9.33||10.03||10.11||10.11||+ 7.55%|
|5||Better Homes and Gardens||7.63||7.65||7.62||7.61||4.21||– 44.82%|
A graph is given below to show the highest circulated US magazines:
Subscriptions of top 50 US magazines
- As of 2021, the top 50 US magazines had a total of 123.67 million subscriptions.
- Of this figure, print subscriptions made up 94.08%.
- Over the period, print subscriptions decreased by 6.99%.
- Digital subscriptions made up 5.92%.
- Over the period, digital subscriptions increased by 69.84%.
|Year||Print subscriptions||Change||Digital subscriptions||Change|
|2021||116.35 million||– 3.42%||7.32 million||+ 30.25%|
|2020||120.47 million||– 3.70%||5.62 million||+ 30.39%|
|2019||125.10 million||4.31 million|
A graph is given below to show subscriptions of top 50 US magazines by type:
Magazine sales in Europe
- In Western Europe, consumer magazine print circulation revenues decreased from $17.4 billion (2011) to $14 billion (2016).
- In the UK, nearly a third of adults read print magazines at least once a week as of 2017.
- However, only 19% read digital magazines at least once a week.
- In terms of UK print magazine revenues, weekly TV magazines made up the largest share at 26.9%.
- In Spain, magazine reading penetration has dropped to 22% as of 2021 from over 50% in 2013.
- In France, daily average time spent reading magazines per capita dropped from 25 minutes (2010) to 23.8 minutes (2016).
- In Germany, between 2013 and 2016 the number of people that stated they read magazines multiple times per week decreased by more than 4 million.
Magazine sales statistics FAQ
How do magazine companies look to increase sales?
- Although there are many factors that can influence sales figures, there are some common techniques that magazine companies to increase sales:
- Improvement of cover designs to encourage more consumers to purchase magazines off-the-shelf.
- Expansion of magazines into different geographic regions to target a larger target audience.
- Development of digital, including social media, video, mobile and web adaptations.
- Incentives such as coupons, gifts and reduced subscription prices.