- For print newspaper and magazines globally, revenue is expected to drop 13.05% from 2023’s $127.20 billion to $110.60 billion by 2027.
- Contrasting this, global digital newspaper and magazine revenue is expected to grow 11.37% from 2023’s $38.60 billion to $42.99 billion by 2027.
- In the US, more than 124 million adults read published newspaper media each week as of 2018.
- 70% of households with an income that exceeds $100,000 are readers of newspapers.
- 73% of US consumers have confidence in their local newspaper.
- As of 2016, 9 of the top 10 global newspapers ranked by circulation were Asian newspapers.
- Between 2005 and 2021, approximately 2,200 US local print newspapers closed down.
- This amounts to around just under 130 closures per year.
- In terms of employment, the amount of US newspaper journalists dropped by more than 50% between 2008 and 2020.
- Large media corporations now own 80% of all daily newspapers.
Largest US daily newspapers by estimated annual print circulation
- For the given data, the Wall Street Journal has the highest annual print circulation in the US at 254.58 million.
- The Wall Street Journal’s annual print circulation is more than double the size of the next largest, The New York Times 120.37 million.
- Again, The New York Times’ annual circulation is more than double that of the next largest newspaper, USA Today.
- USA Today and Washington Post rank 3rd and 4th and have similar annual circulations, 58.12 million and 58.05 million respectively.
- The fifth largest publication is The New York Post with an annual circulation of 53.53 million.
|1||Wall Street Journal||254.58|
|2||New York Times||120.37|
|5||New York Post||53.53|
A graph is given below to show the largest US daily newspapers by their estimated annual print circulation:
Total estimated circulation of US daily newspapers
- As of 2020, the total estimated circulation of US daily newspapers for weekdays was 24.30 million.
- Over the given 5-year period, weekday circulation dropped by 29.89%.
- As of 2020, the total estimated circulation of US daily newspapers for Sundays was 25.79 million.
- Over the given 5-year period, Sunday circulation dropped by 31.77%.
- All circulation figures decreased year-on-year throughout the period.
|Year||Weekday circulation (millions)||Change||Sunday circulation (millions)||Change|
|2020||24.30||– 6.36%||25.79||– 5.84%|
|2019||25.95||– 9.11%||27.39||– 11.13%|
|2018||28.55||– 7.75%||30.82||– 9.27%|
|2017||30.95||– 10.70%||33.97||– 10.13%|
A graph is given below to show the total estimated circulation of US daily newspapers:
Total estimated revenue of US newspaper industry
- As of 2020, the total circulation revenue of the US newspaper industry was $9.60 billion.
- Over the given 5-year period, circulation revenue dropped by 47.45%.
- As of 2020, the total advertising revenue of the US newspaper industry was $11.05 billion.
- Over the given 5-year period, advertising revenue increased by 1.28%.
- Circulation revenue figures decreased year-on-year whereas advertising revenue remained mostly stable throughout the period.
|Year||Circulation revenue (billions)||Change||Advertising revenue (billions)||Change|
|2020||$9.60||– 25.35%||$11.05||+ 0.27%|
|2019||$12.86||– 10.38%||$11.02||+ 0.18%|
|2018||$14.35||– 12.92%||$11.00||– 1.87%|
|2017||$16.48||– 9.80%||$11.21||+ 2.75%|
A graph is given below to show the total estimated revenue of the US newspaper industry:
Percentage of consumers paying for online news by country
- As of 2022, for the given data the country with the highest percentage of its population paying for online news is Norway (41%).
- The percentage of Norway’s population paying for online news is 8% higher than the next highest country.
- 33% of Sweden’s population (2nd) pay for online news.
- 22% of Hong Kong’s population (3rd) pay for online news.
A graph is given below to show the countries with the highest percentage of consumers paying for online news:
Newspaper readership behavior
Attitudes to print
- 64% of readers that prefer print find that physical newspapers allow them to read more easily.
- 53% of print newspaper subscribers have held their subscription for 5+ years.
- Printed newspapers are noted to be the primary source of information for 3% of US adults.
- However, 25% of US adults aged 65+ still receive their news from print publications.
- 79% of elderly print subscribers believe it is unlikely they will switch over to digital.
Attitudes to digital
- As of 2022, 19% of news readers in the US paid for access to digital newspapers.
- Most paid readers hold a subscription to their preferred print paper’s digital version.
- Within the US, 39% of newspaper subscriptions were with The New York Times and 31% subscribed to The Washington Post as of 2020.
- However, 30% chose to hold subscriptions to the digital version of their local paper.
- 64% of readers that have digital subscriptions do so for accessibility reasons.
Attitudes to advertisements and coupons
- 91% of newspaper readers disclose that they take action after reading newspaper inserts.
- 79% of newspaper readers are influenced to take action within 30 days of reading a newspaper advert.
- Print coupons given in newspapers are used by 82% of all consumers.
- 70% of people aged 18+ agree that newspapers are their preferred source for receiving coupons.
- Consumers believe newspapers provide the best opportunities to be alerted to sales.
Newspaper Sales FAQ
Why are newspaper sales falling?
- The increasing importance of the internet for search has decreased the need for consumers to purchase physical print newspapers.
- Over time, this has caused advertising revenue to fall which has led to many newspapers reducing their numbers of employees.
- These staff number reductions contribute to yet further circulation decreases and losses of revenue, causing problems for the industry.
How are newspapers responding to lower print sales?
- Newspaper companies have mainly looked to focus on digital readership to find new sources of revenue. Their digital strategies include:
- Digital subscriptions to allow users to fully access their newspaper online.
- Social media to create new forms of content that can be monetized.
- Apps to host their news stories, encouraging membership and interactivity.
- Advertisements that drive users to their pages from around the web.
Which newspaper has the largest circulation?
- As of 2019, the Japanese newspaper Yomiuri Shimbun was credited as having the largest circulation in the world.
- The newspaper is printed twice a day and also has several local editions.
- As of 2021, its morning circulation was 7 million.