Amazon Publishing Imprints Statistics

• Amazon has a total of 17 different publishing imprints as of 2023.
• Each year, approximately 1,000 books are produced by Amazon’s imprints.
• 4-5 percent of these are produced by the Amazon Original Stories imprint (digital-only), which releases between 40 and 50 new publications yearly.
• 14 of Amazon’s imprints (82.35%) are targeted towards the adult market.
• 3 of Amazon’s imprints (17.65%) are targeted towards the children/YA market.
• The Amazon Publishing brand represents 55.31% of total print Amazon imprint books.
• Thomas & Mercer represents 11.34% of total print Amazon publishing imprint books and Montlake represents 11.33%.
• Melinda Leigh, the author of “Say You’re Sorry”, became the first Amazon imprint author to reach over 10 million readers in 2021.
• For the United States, the Amazon Crossing imprint was the largest publisher of translated literature in 2015.
• 80+ authors have been able to reach an audience of over 1 million readers thanks to Amazon and its imprints. 

Amazon publishing imprints – overview

• As of 2023, the total number of Amazon imprint books (per bookdepository) is 16,002.
• The total number of paperbacks through Amazon imprints is 13,319.
• Paperbacks represent 83.23% of total print Amazon imprint books.
• The total number of hardbacks through Amazon imprints is 2,683.
• Hardbacks represent 16.77% of total print Amazon imprint books.
• Amazon Publishing produces a total of 8,850 print books.
• Amazon Publishing represents 55.31% of total print Amazon imprint books.
• Thomas & Mercer (2nd) represents 11.34% and Montlake (3rd) represents 11.33%.

Publisher	Genre	Paperback	Hardback	Total
47North	Science fiction and fantasy	524	54	578
AmazonEncore	Rediscovered works	310	6	316
Amazon Crossing	World literature	3	18	21
Amazon Crossing Kids	Children’s books from around the world	19	4	23
Amazon Original Stories	Short fiction and nonfiction (digital)	N/A	N/A	N/A
Amazon Publishing	General fiction and nonfiction	7,644	1,206	8,850
Grand Harbor Press	Inspirational	19	3	22
Jet City Comics	Comics and graphic novels	13	0	13
Lake Union Publishing	Book club fiction	1,036	142	1,178
Little A	Literary fiction and nonfiction	184	124	308
Mindy’s Book Studio	Selected by Mindy Kaling	3	3	6
Montlake	Romance	1,580	233	1,813
Skyscape	Teen and young adult	203	103	306
Thomas & Mercer	Mystery, thriller and true crime	1,498	317	1,815
TOPPLE Books	Curated by Joey Soloway	0	2	2
Two Lions	Children’s books	216	468	684
Waterfall Press	Christian fiction	67	0	67

Amazon publishing imprints – by brand

47North

• The 47North imprint specializes in novels and short stories within the genres of fantasy, sci-fi and horror.
• As of 2023, 47North has published 578 books.
• 90.66% of these were paperback editions and 9.34% were hardback editions.
• 47North represents 3.61% of the print books published.

AmazonEncore

• The AmazonEncore imprint looks to publish out-of-print titles or self-published books with potential for growth.
• As of 2023, AmazonEncore has published 316 books.
• 98.10% of these were paperback editions and 1.90% were hardback editions.
• AmazonEncore represents 1.97% of the print books published.

Amazon Crossing

• The Amazon Crossing imprint consists of award-winning titles and bestsellers from around the world. 
• Its goal is to make international literature available to readers in different locations.
• As of 2023, Amazon Crossing has published 21 books.
• 14.29% of these were paperback editions and 85.71% were hardback editions.
• Amazon Crossing represents 0.13% of the print books published.

Amazon Crossing Kids

• The Amazon Crossing Kids imprint makes worldwide literature available to children.
• Its publications attempt to encourage knowledge of different cultures and perspectives.
• As of 2023, Amazon Crossing Kids has published 23 books.
• 82.61% of these were paperback editions and 17.39% were hardback editions.
• Amazon Crossing Kids represents 0.14% of the print books published.

Amazon Original Stories

• The Amazon Original Stories imprint focuses on bringing short fiction and nonfiction to the Kindle platform. 
• It publishes single-sitting quick reads from a wide range of authors. 
• The imprint is available in a digital-only format.
• Amazon Original Stories represents 0.00% of the print books published.
• However, the imprint releases 40-50 new publications yearly.

Amazon Publishing

• The Amazon Publishing imprint spans multiple genres and features debut, acclaimed and bestselling authors alike.
• As of 2023, Amazon Publishing has published 8,850 books.
• 86.37% of these were paperback editions and 13.63% were hardback editions.
• Amazon Publishing represents 55.31% of the print books published.

Grand Harbor Press

• The Grand Harbor Press imprint focuses on providing nonfiction books.
• The imprint showcases practical and thought-provoking publications.
• Publishes books that encourage readers to achieve personal growth and find fulfillment.
• As of 2023, Grand Harbor Press has published 22 books.
• 86.36% of these were paperback editions and 13.64% were hardback editions.
• Grand Harbor Press represents 0.14% of the print books published.

Jet City Comics

• The Jet City Comics imprint provides comic books and graphic novels
• It features standalone publications alongside others which form part of a series.
• The publisher encourages a focus on both the visual and narrative.
• As of 2023, Jet City Comics has published 13 books.
• 100% of these were paperback editions.
• Jet City Comics represents 0.08% of the print books published.

Lake Union Publishing

• The Lake Union Publishing imprint publishes both historical and contemporary fiction for the most passionate readers.
• As of 2023, Lake Union Publishing has published 1,178 books.
• 87.95% of these were paperback editions and 12.05% were hardback editions.
• Lake Union Publishing represents 7.36% of the print books published.

Little A

• The Little A imprint publishes fiction and nonfiction books in order to stimulate new ideas amongst readers.
• As of 2023, Little A has published 308 books.
• 59.74% of these were paperback editions and 40.26% were hardback editions.
• Little A represents 1.92% of the print books published.

Mindy’s Book Studio

• The Mindy’s Book Studio imprint looks to celebrate and promote a range of diverse and emerging voices.
• As of 2023, Mindy’s Book Studio has published 6 books.
• 50% of these were paperback editions and 50% were hardback editions.
• Mindy’s Book Studio represents 0.04% of the print books published.

Montlake

• The Montlake imprint offers rom-com, suspense romance, historical and paranormal genres of books.
• It looks to offer titles with happy-endings to readers of all tastes.
• As of 2023, Montlake has published 1813 books.
• 87.15% of these were paperback editions and 12.85% were hardback editions.
• Montlake represents 11.33% of the print books published.

Skyscape

• The Skyscape imprint specializes in modern and topical YA fiction for readers of any age. 
• As of 2023, Skyscape has published 306 books.
• 66.34% of these were paperback editions and 33.66% were hardback editions.
• Skyscape represents 1.91% of the print books published.

Thomas & Mercer

• The Thomas & Mercer imprint provides mystery, thriller and true crime stories from a range of authors at different stages of their careers.
• As of 2023, Thomas & Mercer have published 1815 books.
• 82.53% of these were paperback editions and 17.47% were hardback editions.
• Thomas & Mercer represents 11.34% of the print books published.

TOPPLE Books

• The TOPPLE Books imprint promotes nonbinary and queer authors, embracing societal change through exciting storytelling.
• As of 2023, TOPPLE Books have published 2 books.
• 100% of these were hardback editions.
• TOPPLE Books represents 0.01% of the print books published.

Two Lions

• The Two Lions imprint looks to publish sensational and elegant stories for children up to the age of 12.
• As of 2023, Two Lions have published 684 books.
• 31.58% of these were paperback editions and 68.42% were hardback editions.
• Two Lions represents 4.27% of the print books published.

Waterfall Press

• The Waterfall Press imprint is focused on spiritual fiction and nonfiction for the Christian reader of today.
• As of 2023, Waterfall Press published 67 books.
• 100% of these were paperback editions.
• Waterfall Press represents 0.42% of the print books published.

Amazon publishing imprints all time bestsellers

• Lake Union titles represent 40% of the top 10 all time bestsellers.
• Montlake titles represent 30% of the top 10 all time bestsellers.
• Thomas & Mercer titles represent 20% of the top 10 all time bestsellers.
• “Pines” by Blake Crouch was part of a trilogy that was adapted into the TV series “Wayward Pines”, released on Fox.
• The series averaged 3.11 million U.S. viewers per episode over its two seasons.

Publishers Weekly data as of 2019.

#	Title	Author	Imprint	Publish Date
1	Beneath a Scarlet Sky	Mark Sullivan	Lake Union	May 2017
2	My Sister’s Grave	Robert Dugoni	Thomas & Mercer	Nov. 2014
3	War Brides	Helen Bryan	Lake Union	June 2012
4	Pines	Blake Crouch	Thomas & Mercer	Aug. 2012
5	Crazy Little Thing	Tracy Brogan	Montlake	Oct. 2012
6	Everything We Keep	Kerry Lonsdale	Lake Union	Aug. 2016
7	Say You’re Sorry	Melinda Leigh	Montlake	May 2017
8	The Hangman’s Daughter	Oliver Pötzsch	Amazon Crossing	Dec. 2010
9	Yellow Crocus	Laila Ibrahim	Lake Union	Aug. 2014
10	Hidden	Kendra Elliot	Montlake	July 2012

Amazon publishing imprints FAQ

What is a publishing imprint?

• A publishing imprint is a name given for a brand under which publications are provided.

Can a publishing company have multiple imprints?

• By using different names as various brands, a publishing company such as Amazon is able to own multiple imprints at the same time.

Why would a publisher have multiple imprints? 

• A publisher would look to own multiple imprints in order to market works to specific and/or diverse consumer demographic segments.