35+ Audiobook Sales Statistics 2023

35+ Audiobook Sales Statistics 2023

Audiobooks are playing a ever growing part of the book markets size and growth. To better understand audiobooks role in the industry we researched, analyzed, and compiled 39 audiobook sales figures statistics.

  • Globally, audiobook revenue is projected to be worth $4.11 billion in 2021
  • Revenue from audiobooks are expected to grow 24.4% every year from 2020 to 2027

US Audiobook sales statistics

  • The US is the world’s largest market for audiobooks, estimated to be worth up to $1.875 billion in 2021
  • The US is expected to continue growing at a rate of 20% – 25% per year
  • Audiobooks have been one of the fastest-growing segments in publishing in the US over the past 5 years, growing 59.6% from 2017 to 2019
  • Audiobook sales revenue reached $1.3 billion US dollars in 2020
  • Revenue from audiobooks has grown 38.29% from 2018 and has nearly doubled since 2017
YearAudiobook sales revenue in billions of US $
  • 2019 marked the first time that audiobooks surpassed ebooks’ sales figures – having generated 22.17% more revenue than ebooks
  • Audiobooks accounted for 1/6th of all books sold in 2020
  • Audiobook listeners bought 19% more books in 2020 than in 2019, going from 6.8 to 8.1 per year

Audiobook sales statistics by region

  • The European audiobook market is estimated to be worth approximately $850 million as of 2020
  • Growing at a rate of ~19% each year, the European market is expected to grow by $1.23 billion by 2025 to a total of $2.08 billion
  • The UK audiobook market was worth $94.8 million in 2019, having grown 43% since 2018
  • As of 2020, the four Nordic countries were estimated to be worth $100 million in 2020 and are identified as one of the largest markets for growth behind the US, China, and the UK. 
  • China is the 2nd largest market for audiobooks based on revenue, behind the US
  • It’s estimated that audiobook sales revenue reached $1.00 billion in 2020, up 122% since 2017
  • In 2019 5% of book purchases in Canada were in the form of audiobooks, up 3.6% from 2018

Audiobook sales revenue by format

When breaking down the percentage of revenue by audiobook format based upon their format, it’s clear that digital streaming has increasingly dominated the market since 2014. 

  • The CD format has fallen 73.10% from 2014 to 2018
  • The digital format accounts for 91.4% of the market as of 2018, increasing 32.27% since 2014
Other (pre-loaded devices, MP3-CD, apps, book and CD sets)2.1%1.4%1.4%1.2%0.8%

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