Business Book Sales Statistics

  • Approximately 80.64 million business and economics category print books were sold in 2021.
  • This represents 25% of adult non-fiction print sales which were over 322.56 million in total.
  • 2021 showed 10% rise from over 73.31 million for the business and economics category when compared to the previous FY.
  • Furthermore, print sales in the business and economics category reached a 10-year high.
  • This category represents the second largest adult non-fiction subject after religious texts.
  • As of 2022, business & money is also ranked third within the top ebook sales categories on Amazon.
  • However as of 2022, business books with a focus on personal finance & investment recorded the largest year-on-year sales declines.
  • Despite these declines, as of 2022 print unit sales for the sub-category still show a 27% increase when compared to 2019.
  • The business & money category was ranked sixth within the top U.S. audiobook genres as of 2017.

Best-selling business books of all time

Business and finance books are known to provide practical advice, analyze economic trends and share real-world case studies, with titles that have featured in the best-selling audiobooks of all time.

  • Think and Grow Rich by Napoleon Hill was published in 1937. It has sold over 70 million copies as of 2022.
  • In 2007, the book was ranked sixth on BusinessWeek’s best-selling paperback business books. 
  • Rich Dad Poor Dad by Robert T. Kiyosaki has sold more than 44 million copies since its 1997 publication.
  • The book was featured on the New York Times bestsellers list for over six years, as of 2016
  • It is claimed that the author’s appearance on The Oprah Winfrey Show had the greatest influence on his overall sales numbers.
  • The 7 Habits of Highly Effective People by Stephen Covey has sold more than 40 million copies worldwide.
  • The audio version of the book has also sold 1.5 million copies. 
  • How to Win Friends and Influence People by Dale Carnegie has sold over 30 million copies worldwide.
  • Annually it sells in excess of 250,000 copies.
  • The book was ranked the seventh most influential book in American history in a Library of Congress survey in 2013.

Business books by copies sold

#TitleAuthorEstimate copies sold*Year publishedPages
1Think and Grow RichNapoleon Hill70 million1937238
2Rich Dad Poor DadRobert T. Kiyosaki44 million2000336
3The 7 Habits of Highly Effective PeopleStephen Covey40 million1989381
4How to Win Friends and Influence PeopleDale Carnegie30 million1936291
5Who Moved My Cheese?Spencer Johnson30 million199894
6FreakonomicsSteven D. Levitt and Stephen J. Dubner7 million2005336
7Atomic HabitsJames Clear5 million2018320
8Influence: The Psychology of Persuasion Robert B. Cialdini5 million1984592
9The E-Myth RevisitedMichael E. Gerber5 million1986288
10The GoalEliyahu M. Goldratt5 million1984384
11In Search of ExcellenceTom Peters and Robert H. Waterman Jr.4.5 million1982400
12Lean In: Women, Work and the Will to LeadSheryl Sandberg4.2 million2013247
13Good to GreatJim Collins4 million2001320
14Blue Ocean StrategyW. Chan Kim and Renée Mauborgne3.5 million2004240
15Influence: Science and PracticeRobert B. Cialdini3 million1984260
16Thinking Fast And SlowDaniel Kahneman2.6 million2011499
17Zero to OnePeter Thiel2.5 million2014224
18The 4-Hour WorkweekTim Ferriss2.1 million2007308
19Getting to YesRoger Fisher and William Ury2 million1981200 
20Never Split the DifferenceChris Voss2 million2016260
21Losing My VirginityRichard Branson2 million1998624
22PrinciplesRay Dalio2 million2017592
23The Power of HabitCharles Duhigg2 million2012371
24Getting Things DoneDavid Allen1.6 million2001267
25The Infinite GameSimon Sinek1.6 million2019251
(*Other titles may be excluded due to sales reporting differences.)


What are the benefits of reading business books?

  • Business people who read at least seven business books a year earn over 2.3 times more than those who read only one per year.

How many categories of business books are there?

  • The business and economics print books category comprises more than 100 subjects and over 200 sub-category subjects.

What type of content is included in business books?

  • Financial literacy and independence are amongst the key themes within bestselling business category books.