Total unit sales for romance novels reached 47 million in 2021, including print and digital formats.
This is a 24% increase compared to 2020, which recorded 37.9 million sold units.
During 2021, romance sales accounted for 18% of total adult fiction sales, making romance the second highest-selling fiction category.
Romance novel sales grew by 49% in 2021 compared to 2020 in the UK.
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Romance market share by authors (2023)
Collen Hoover dominates the romance market, accounting for over 48% of the print unit sales for the category as of 2023.
Over the last 12 months, sales of Collen Hoover’s books increased by 316%.
Another major figure in the romance world in 2023 is Emily Henry, responsible for 32% of all romance novel sales in print formats as of 2023.
Collen Hoover and Emily Henry account for 80% of total unit sales of romance books at the moment.
Lucy Score and Ana Huang increased the sales of their novels by 23x and 11x, respectively, making it on the top 4 list of authors with the biggest market share when it comes to romance novels.
Share of total romance sales
What are the best-selling romance novels of all time?
Fifty Shades of Gray (2011-2021) by E. L. James is the best-selling romance novel series of all time, reaching over 150 million copies sold.