Marvel Comics Sales Statistics

Marvel Comics Sales Statistics

Marvel Comics revenue statistics

  • Marvel publishes over 40%, approx $282 million, of all comic sales in stores in the United States, giving it the highest market share by a significant margin as of 2021.
  • According to Forbes, the company is worth $53 billion as of 2021. 
  • Marvel Studios earns an estimated $23.28 million a year.
  • In 1973 Marvel comics had sold 300% more copies than it did in 2013.
  • Comic-book sales boomed during the second year of the Coronavirus pandemic, beating the record sales from the year before and exceeding sales 
  • According to its public global box office numbers, Marvel movies, in total over their lifetime, have grossed $26 billion dollars, which isn’t even half of what the company is worth.
  • According to data on the distribution of comic store sales in the United States Marvel Comics’ total sales amounted to 38.8% of shares in the first quarter of 2022. Coming in second that quarter was DC Comics, with a 24.3% share.
TitlePercentage of Shares
Marvel Comics38.8%
DC Comics24.3%
Image Comics11.9%
BOOM! Studios4.4%
Dark Horse Comics3.2%
IDW Publishing3.1%
VIZ Media 2.5%
Dynamite Entertainment1.4%
Kodansha Comics1.1%
AfterShock Comics0.7%
All Others8.5%

Marvel Comics sales statistics

  • In 1991, selling an estimated 8,186,500 copies, X-Men #1 was a likely contender for the best-selling single-issue comic book in history. However when it comes to best-selling comics of all time, determining the exact rundown of the data is murky.
  • Among the top ten best-selling comics Marvel had 7 titles. In addition to Spider-Woman #1, Thor #4 ranked 3, X-Men #8 ranked 4, Wolverine #2 ranked 5, Skottie Young and Humberto Ramos’ Strange Academy #1 ranked 6, X-Men #9 ranked 8, and The Immortal Hulk #33 ranked 9.
  • Comics such as Wolverine, Fantastic Four and  Amazing Spider-Man are particularly popular, ranking among the best-selling comic books of 2018.
  • Spider-Man comics have sold more than 385 Million copies as of 2021 and Captain America is estimated to have sold more than 200 Million copies.
  • In 1972, Marvel created Luke Cage, the first black superhero to get his own comic book.
  • With over 60% of adults aged 18-44 calling themselves fans of Marvel Comics, Marvel has managed to have a lasting effect on its readers.
  • An original 1939 Marvel comic book sold for $1.26 million at auction and it’s not even the most expensive comic out there.

Best selling Marvel comic books of the 21st Century

  • Leading the way on the best selling comics of the 21st Century is Star Wars at Number 1, selling 1,073,000 units and profiting $5.35 million dollars.
  • So far in the decade of the 2010s, up through the end of 2019, Star Wars was the most ordered comic by comic shops in North America. Its sales are enough to make it the top title of the decade.
  • Overall the best selling comics of the 21st Century sold over 7.8 Million units all together.
  • These best selling comics generated over a total of $41 billion dollars in sales for Marvel Comics.

Below is a list of 20 best selling Marvel comics of the 21st Century:

TitleMonthUnits Sold$ Million
Star WarsJan-151,073,000$5.35
Amazing Spider-ManApr-14559,200$3.35
Secret WarsMay-15550,500$2.75
Amazing Spider-ManJan-09530,500$2.12
Amazing Spider-ManMay-18439,465$4.39
Star Wars Vader DownNov-15410,600$2.05
Civil War IIJun-16391,500$2.35
Fantastic FourAug-18381,689$2.29
Civil WarJun-06341,900$1.02
Civil WarJul-06337,000$1.01
Civil WarMay-06328,500$1.31
Captain AmericaMar-07317,700$1.27
Darth VaderFeb-15315,600$1.57
Marvel LegacySep-17315,337$1.88
Rocket RaccoonJul-14311,000$1.24
Uncanny AvengersOct-12305,900$1.22
Amazing Spider-ManJul-18298,254$1.79
Civil WarSep-06291,000$0.87

Marvel Comics films statistics

  • Beginning with Iron Man in 2008 the Marvel Cinematic Universe has quickly surpassed brands such as Star Wars, James Bond, and Lord of the Rings to become the highest grossing film franchise of all time.
  • Three Avengers-related films were presumably among Marvel’s most profitable films as of 2022. “Avengers: Endgame” (2019), “The Avengers” (2012), and “Avengers: Age of Ultron” (2015) global box office revenues stood at $2.44 billion, $1.3 billion, and $1.15 billion.
  • Together bringing in nearly $8 billion at the worldwide box office, the four Avengers films are the highest-grossing superhero films. Avengers Endgame being the highest as of 2020.
  • Marvel movies have grossed $26 billion in total over its lifetime according to its public global box office numbers.
  • A survey carried out in 2020 left the public divided on the diversity of superhero movies,yet surprisingly a number of people related to the characters depicted in films.
  • In 2009 Disney purchased The World of Marvel for $4 billion, possibly one of its most significant changes it has experienced.