Founded in 1851, The New York Times is one of the most widely-recognized institutions in the world due to its highly circulated daily newspaper publication. In an effort to raise digital subscriptions, the NYT released a games section in 2014 which expanded to include popular titles such as Letter Boxed, Wordle, Connections and Strands that have now become synonymous with the company.
- As of FY 2023, The New York Times achieved revenues of $2.43 billion, up 5.19% over the previous year.
- Revenues have grown every year since 2020, when it was reported at $1.78 billion.
- Digital subscriptions represent 45.27% of 2023’s revenue, more than any other segment.
- This is followed by print subscriptions (23.05%) and digital advertising (13.17%).
- In terms of operating profits, 2023 saw growth of 36.79% over the previous year to reach $276.27 million.
- In total, The New York Times has more than 10 million subscribers across digital and print products.
- Its subscribers come from 233 different countries and territories around the globe.
- During 2023, NYT puzzles were played more than 8 billion times.
- This is more than double that of 2022, when NYT puzzles were played almost 4 billion times.
- Of this number, Wordle was played more than 2 billion times and The Mini Crossword was played more than 500 million times.
NYT revenue
- The New York Times achieved revenues of $2.43 billion for the 2023 financial year, showing an annual increase of 5.19%.
- Over the given 10-year period, revenues rose by 52.83% from $1.59 billion.
- The revenue increase from 2020 to 2021 (+16.29%) was the largest recorded over the given period.
- On average, NYT revenues increased by $0.09 billion per year.
| Year | Revenue | Change |
| 2023 | $2.43 bn | + 5.19% |
| 2022 | $2.31 bn | + 11.59% |
| 2021 | $2.07 bn | + 16.29% |
| 2020 | $1.78 bn | – 1.66% |
| 2019 | $1.81 bn | + 3.43% |
| 2018 | $1.75 bn | + 4.17% |
| 2017 | $1.68 bn | + 7.69% |
| 2016 | $1.56 bn | – 1.27% |
| 2015 | $1.58 bn | – 0.63% |
| 2014 | $1.59 bn |
A graph is given below to show annual revenues for The New York Times:
NYT revenue by segment
- The New York Times achieved most of its revenue through the digital subscriptions segment during 2023, at $1.10 billion.
- This makes up 45.27% of the total revenue generated for the year.
- Revenue from digital subscriptions first started exceeding those from print subscriptions in 2021 and have continued to do so since.
- Over the given period, digital subscriptions have grown 139.13% since 2019’s $0.46 billion.
- Digital advertising revenues grew from $0.26 billion to $0.32 billion over the period (+23.08%).
- In contrast, print subscription revenues dropped by 9.68%, while print advertising revenues fell by 29.63%.
| Year | Digital subscriptions | Print subscriptions | Digital advertising | Print advertising | Other |
| 2023 | $1.10 bn | $0.56 bn | $0.32 bn | $0.19 bn | $0.26 bn |
| 2022 | $0.98 bn | $0.57 bn | $0.32 bn | $0.20 bn | $0.23 bn |
| 2021 | $0.77 bn | $0.59 bn | $0.31 bn | $0.19 bn | $0.22 bn |
| 2020 | $0.60 bn | $0.60 bn | $0.23 bn | $0.16 bn | $0.20 bn |
| 2019 | $0.46 bn | $0.62 bn | $0.26 bn | $0.27 bn | $0.20 bn |
A graph is given below to show annual revenues by segment for The New York Times:
NYT operating profit
- The New York Times reported operating profits of $276.27 million for the 2023 FY.
- This represents a 36.79% increase over the previous year’s $201.97 million.
- Bucking a positive year-on-year trend, profits in 2022 dropped 24.65% from 2021’s $268.03 million.
- This was in-part due to 2022’s 26.92% increase in product development costs.
- Over the given period, operating profits increased by an average of $25.17 million per year.
| Year | Operating profit | Change |
| 2023 | $276.27 m | + 36.79% |
| 2022 | $201.97 m | – 24.65% |
| 2021 | $268.03 m | + 52.07% |
| 2020 | $176.26 m | + 0.39% |
| 2019 | $175.58 m |
A graph is given below to show annual operating profits for The New York Times:
NYT total subscribers
- As of 2023, The New York Times has 10.36 million subscribers.
- This is an increase of 8.37% over the previous year.
- 93.63% of NYT subscribers are for digital products, while just 6.37% are for print.
- Over the given period, digital subscribers increased by 2.92 million (+43.07%).
- In contrast, print subscribers dropped by 0.14 million (-17.50%)
| Year | Digital | Total | |
| 2023 | 9.70 m | 0.66 m | 10.36 m |
| 2022 | 8.83 m | 0.73 m | 9.56 m |
| 2021 | 6.78 m | 0.80 m | 7.58 m |
A graph is given below to show the annual subscriber count for The New York Times:
