- 2% of New Zealanders have not read a book, newspaper, or magazine in the past year
- 86% of New Zealanders have at least started to read a book in the past year
- 50% of readers in New Zealand finish every book they start
- 29% of New Zealanders have bought a book in the last month
Do New Zealanders enjoy reading?
- 75% of New Zealanders really enjoy reading
- 67% read because they want to and find reading therapeutic
- 63% wish they had time to read more
- 10% really dislike reading
- 14% find reading stressful
What formats are New Zealanders reading?
- On an average day:
- 31% of New Zealanders read something digital
- 20% of New Zealanders read something printed
- 17% of New Zealanders read printed and digital material
- 35% of New Zealanders read more things online than in print
- Whereas 42% read more in print than online
Habits when reading books in New Zealand
- 33% of book readers in New Zealand are aged 65+
- People who read books tend to read on evenings and weekends
- 34% are completely focused on the book while reading
- 42% are paying close attention when reading a book but also have other things going on
Habits when reading articles online in New Zealand
- 33% of people reading online articles are aged 18-34
- People who read articles online tend to read in the afternoons and on weekdays
- 38% are paying close attention when reading an article online but also have other things going on
- 29% just skim online articles
