Board Games Market Statistics

Board Games Market Statistics

  • The global board games market was valued at $11.88 billion in 2022.
  • North America alone totals $4.85 billion of this, which amounts to 40.82%.
  • As of 2022, the total revenue of the global board games market was valued at $8 billion.
  • The US makes more revenue from board games than any other country ($2.48 billion), followed by China ($1.10 billion) and Japan ($0.46 billion).
  • Over 20,000 board game publishers are known to exist around the world as of 2020.
  • Of these, Asmodee accounts for 18% of the global board games market share (1st), Hastro 12% (2nd) and Ravensburger 4% (3rd).
  • As of 2024, more than 150,000 board games and related titles are listed on BoardGameGeek, a well recognized online database and forum.
  • By 2026, the strategy and war games segment is anticipated to hold a 67% share of global board games revenue.
  • As of 2024, for each board game app downloaded, the average revenue is estimated to be $0.43.
  • 45.50% of successful Kickstarter campaigns are investments in projects involving tabletop gaming.

Global board games market

The board games industry shows no signs of slowing down, and is expected to hit new heights year-on-year. Remaining popular with people of different age brackets, the huge variety of board games available means that there is something to suit all fans.

Market value

  • As of 2022, the global board games market was valued at $11.88 billion.
  • From 2023 – 2030, it is estimated to grow from $13.06 billion to $26.04 billion.
  • This period uses a compound annual growth rate (CAGR) of 10.36%.
YearMarket value
2030$26.04 billion
2029$23.60 billion
2028$21.38 billion
2027$19.37 billion
2026$17.55 billion
2025$15.91 billion
2024$14.41 billion
2023$13.06 billion
2022$11.88 billion

A graph is given below to show the estimate global board games market value from 2022 – 2030:

Revenue

  • As of 2023, global board games revenue was valued at $8 billion.
  • From 2023 – 2028, it is estimated to grow from $8 billion to $10 billion.
  • This represents a total increase of 25% over the given period. 
YearRevenueChange
2028$10 billion+ 11.11%
2024$9 billion+ 12.50%
2023$8 billion

Revenue by country

  • As of 2022, The United States makes more revenue from board games than any other country ($2.48 billion).
  • This amounts to 31.00% of global board games revenue.
  • China is second with $1.10 billion, while Japan follows with $0.46 billion.
Country202220232024202520262027
United States$2,482 million$2,611 million$2,740 million$2,869 million$2,998 million$3,128 million
China$1,104 million$1,175 million$1,247 million$1,318 million$1,389 million$1,461 million
Japan$458 million$465 million$472 million$479 million$486 million$493 million
Germany$384 million$402 million$420 million$438 million$456 million$474 million
France$349 million$358 million$367 million$376 million$385 million$395 million
United Kingdom$345 million$362 million$379 million$396 million$413 million$429 million
Brazil$164 million$163 million$161 million$160 million$158 million$156 million
Canada$162 million$167 million$172 million$178 million$183 million$188 million
Indonesia$146 million$151 million$156 million$161 million$166 million$171 million
Australia$140 million$142 million$144 million$146 million$148 million$150 million
Russia$120 million$116 million$112 million$108 million$104 million$100 million
South Korea$102 million$105 million$109 million$113 million$117 million$121 million
Mexico$101 million$103 million$105 million$106 million$108 million$110 million
India$87 million$93 million$99 million$104 million$110 million$116 million
Netherlands$86 million$88 million$90 million$92 million$94 million$97 million
Saudi Arabia$81 million$85 million$90 million$94 million$99 million$103 million
Italy$73 million$69 million$65 million$62 million$58 million$54 million
Austria$71 million$74 million$77 million$80 million$83 million$86 million
Vietnam$56 million$60 million$63 million$67 million$71 million$74 million
Philippines$51 million$54 million$56 million$59 million$62 million$65 million
Spain$48 million$45 million$42 million$39 million$36 million$33 million
Switzerland$48 million$50 million$52 million$54 million$56 million$58 million
Bangladesh$46 million$49 million$53 million$56 million$60 million$63 million
Colombia$45 million$45 million$45 million$45 million$45 million$45 million
Chile$43 million$44 million$45 million$46 million$47 million$47 million
Turkey$43 million$44 million$45 million$45 million$46 million$47 million
Ukraine$43 million$43 million$42 million$42 million$41 million$41 million
Singapore$41 million$43 million$44 million$46 million$48 million$50 million
Poland$40 million$41 million$43 million$44 million$45 million$47 million
Belgium$39 million$40 million$42 million$43 million$44 million$45 million
Romania$36 million$37 million$39 million$40 million$41 million$42 million
Pakistan$34 million$36 million$38 million$40 million$42 million$43 million
Thailand$33 million$34 million$36 million$37 million$38 million$40 million
Argentina$32 million$32 million$33 million$33 million$33 million$34 million
Sweden$30 million$30 million$29 million$29 million$29 million$29 million
Peru$27 million$28 million$29 million$30 million$31 million$32 million
United Arab Emirates$27 million$28 million$28 million$29 million$30 million$30 million
Denmark$25 million$25 million$26 million$26 million$26 million$27 million
Portugal$25 million$26 million$26 million$26 million$26 million$26 million
Nigeria$24 million$26 million$27 million$28 million$30 million$31 million
Norway$22 million$22 million$22 million$22 million$22 million$22 million
South Africa$21 million$21 million$22 million$23 million$24 million$24 million
Egypt$19 million$21 million$22 million$23 million$25 million$26 million
Hungary$19 million$20 million$20 million$20 million$20 million$21 million
Ireland$18 million$18 million$18 million$18 million$18 million$18 million
Malaysia$16 million$16 million$17 million$17 million$18 million$18 million
Ecuador$15 million$16 million$17 million$18 million$19 million$19 million
Finland$15 million$15 million$15 million$16 million$16 million$16 million
Greece$15 million$14 million$14 million$14 million$13 million$13 million
Slovakia$15 million$16 million$16 million$17 million$17 million$18 million
Czechia$14 million$15 million$15 million$15 million$15 million$15 million
Iran$14 million$15 million$16 million$17 million$17 million$18 million
New Zealand$14 million$14 million$14 million$15 million$15 million$16 million
Belarus$12 million$12 million$13 million$13 million$14 million$15 million
Cuba$12 million$12 million$13 million$14 million$15 million$15 million
Serbia$12 million$13 million$13 million$13 million$14 million$14 million
Croatia$11 million$11 million$11 million$11 million$11 million$12 million
Kenya$11 million$12 million$13 million$13 million$14 million$14 million
Kuwait$11 million$11 million$12 million$12 million$13 million$14 million
Myanmar$11 million$12 million$12 million$13 million$13 million$14 million
Sudan$11 million$12 million$13 million$14 million$15 million$16 million
Angola$10 million$11 million$12 million$12 million$13 million$13 million
Kazakhstan$10 million$11 million$11 million$11 million$11 million$11 million
Azerbaijan$9 million$10 million$10 million$10 million$11 million$11 million
Ghana$9 million$9 million$9 million$10 million$10 million$10 million
Guatemala$9 million$9 million$10 million$10 million$11 million$11 million
Bolivia$8 million$9 million$9 million$10 million$10 million$11 million
Bulgaria$8 million$8 million$8 million$8 million$8 million$8 million
Costa Rica$8 million$9 million$9 million$9 million$9 million$9 million
Haiti$8 million$8 million$9 million$9 million$10 million$10 million
Qatar$8 million$9 million$9 million$10 million$11 million$11 million
Dominican Republic$7 million$7 million$7 million$7 million$7 million$7 million
Ethiopia$7 million$8 million$8 million$9 million$9 million$10 million
Oman$7 million$7 million$7 million$7 million$7 million$8 million
Tanzania$7 million$8 million$8 million$8 million$9 million$9 million
Uruguay$7 million$7 million$7 million$8 million$8 million$8 million
Algeria$6 million$6 million$6 million$6 million$6 million$6 million
El Salvador$6 million$6 million$6 million$6 million$7 million$7 million
Israel$6 million$6 million$6 million$6 million$6 million$6 million
Morocco$6 million$6 million$7 million$7 million$7 million$7 million
Nepal$6 million$7 million$7 million$8 million$8 million$8 million
Slovenia$6 million$6 million$6 million$6 million$6 million$6 million
Sri Lanka$6 million$6 million$6 million$6 million$7 million$7 million
Albania$5 million$5 million$5 million$5 million$5 million$6 million
Bosnia and Herzegovina$5 million$5 million$5 million$5 million$5 million$5 million
Cambodia$5 million$5 million$6 million$6 million$6 million$6 million
Honduras$5 million$6 million$6 million$6 million$7 million$7 million
Iraq$5 million$6 million$6 million$6 million$7 million$7 million
Ivory Coast$5 million$5 million$5 million$5 million$6 million$6 million
Latvia$5 million$5 million$5 million$5 million$5 million$5 million
Lithuania$5 million$5 million$5 million$5 million$5 million$5 million
Panama$5 million$6 million$6 million$6 million$7 million$7 million
Paraguay$5 million$6 million$6 million$6 million$6 million$6 million
Uganda$5 million$6 million$6 million$6 million$6 million$6 million
Bahrain$4 million$4 million$4 million$4 million$4 million$4 million
Cyprus$4 million$4 million$4 million$3 million$3 million$3 million
Georgia$4 million$4 million$4 million$4 million$4 million$4 million
Luxembourg$4 million$4 million$4 million$4 million$4 million$4 million
Moldova$4 million$4 million$5 million$5 million$5 million$5 million
Armenia$3 million$3 million$4 million$4 million$4 million$4 million
Cameroon$3 million$4 million$4 million$4 million$4 million$4 million
Chad$3 million$3 million$3 million$3 million$3 million$3 million
Guinea$3 million$3 million$3 million$3 million$4 million$4 million
Jordan$3 million$3 million$4 million$4 million$4 million$4 million
Malawi$3 million$3 million$3 million$3 million$3 million$4 million
Nicaragua$3 million$4 million$4 million$4 million$4 million$4 million
Niger$3 million$3 million$3 million$3 million$3 million$3 million
Papua New Guinea$3 million$3 million$3 million$3 million$3 million$3 million
Tunisia$3 million$3 million$3 million$3 million$3 million$4 million
Burkina Faso$2 million$2 million$2 million$2 million$2 million$2 million
Estonia$2 million$2 million$3 million$3 million$3 million$3 million
Iceland$2 million$2 million$2 million$2 million$2 million$3 million
Jamaica$2 million$3 million$3 million$3 million$3 million$3 million
Kyrgyzstan$2 million$2 million$2 million$2 million$2 million$2 million
Lebanon$2 million$2 million$2 million$2 million$1 million$1 million
Madagascar$2 million$2 million$2 million$3 million$3 million$3 million
Mozambique$2 million$2 million$2 million$2 million$2 million$2 million
North Macedonia$2 million$2 million$2 million$2 million$2 million$2 million
Rwanda$2 million$2 million$2 million$2 million$2 million$2 million
Senegal$2 million$2 million$2 million$2 million$3 million$3 million
Zambia$2 million$2 million$2 million$2 million$2 million$2 million
Benin$1 million$1 million$1 million$1 million$1 million$1 million
Botswana$1 million$1 million$1 million$1 million$1 million$1 million
Burundi$1 million$1 million$1 million$1 million$1 million$2 million
Equatorial Guinea$1 million$1 million$1 million$1 million$1 million$1 million
Fiji$1 million$1 million$1 million$1 million$1 million$1 million
Gabon$1 million$1 million$1 million$1 million$1 million$1 million
Laos$1 million$2 million$2 million$2 million$2 million$2 million
Malta$1 million$1 million$2 million$2 million$2 million$2 million
Mauritius$1 million$1 million$1 million$1 million$1 million$1 million
Mongolia$1 million$1 million$1 million$1 million$1 million$1 million
Montenegro$1 million$1 million$1 million$1 million$1 million$1 million
Namibia$1 million$1 million$1 million$1 million$1 million$1 million
Republic of the Congo$1 million$1 million$1 million$1 million$1 million$2 million
Sierra Leone$1 million$1 million$1 million$1 million$1 million$1 million
Tajikistan$1 million$1 million$1 million$1 million$2 million$2 million
Togo$1 million$1 million$1 million$1 million$1 million$1 million
Turkmenistan$1 million$1 million$1 million$1 million$1 million$1 million
Uzbekistan$1 million$2 million$2 million$2 million$2 million$2 million
Zimbabwe$1 million$1 million$1 million$1 million$1 million$1 million

Key brands

  • Asmodee accounts for 18% of the global board games market share, higher than any other brand listed as of 2022.
  • Asmodee are known for producing Catan, Diplomacy and Ticket to Ride.
  • Hasbro has a brand share of 12% (2nd) while Ravensburger makes up 4% (3rd).
  • Hasbro produces classics such as Scrabble and Trivial Pursuit, while Ravensburger is known for producing Labyrinth.
BrandBrand share (%)
Asmodee18%
Hasbro12%
Ravensburger4%
Kosmos2%
Simba-Dickie1%

Global board game app market

Board game publishing companies have needed to find new ways to increase revenues to meet the needs of the digital age. Many traditional tabletop board games are now available to purchase in a digital format through apps. These formats allow board game publishers to charge users for an initial download, in-app purchases and also make income through advertising.

  • As of 2022, global board game app revenues are valued at $2.12 billion.
  • Of this, $1.09 billion (51.42%) is through advertising, $0.98 billion (46.23%) is through in-app purchases and $0.05 billion (2.36%) is through one-time app purchases.
  • From 2022 – 2027, it is estimated to grow from $2.12 billion to $3.51 billion.
  • This uses a CAGR of 8.87%.
YearAdvertisingIn-app purchasePaid appTotal revenue
2027$1.89 billion$1.55 billion$0.07 billion$3.51 billion
2026$1.75 billion$1.45 billion$0.07 billion$3.26 billion
2025$1.62 billion$1.35 billion$0.06 billion$3.03 billion
2024$1.43 billion$1.23 billion$0.06 billion$2.72 billion
2023$1.24 billion$1.09 billion$0.06 billion$2.39 billion
2022$1.09 billion$0.98 billion$0.05 billion$2.12 billion

A graph is given below to show the estimate global board game app revenue from 2022 – 2027:

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Revenue by country

  • As of 2022, The United States’ revenue from board game apps is $1.15 billion, which is higher than any other country.
  • This makes up 54.25% of global board game app revenue.
  • China is second at $0.52 billion, while the UK is third at $0.08 billion.
Country202220232024202520262027
United States$1,149.00 million$1,277.00 million$1,446.00 million$1,622.00 million$1,749.00 million$1,873.00 million
China$518.20 million$609.40 million$716.20 million$791.70 million$845.60 million$912.00 million
United Kingdom$76.71 million$87.87 million$98.08 million$108.80 million$119.00 million$129.30 million
Japan$52.40 million$52.86 million$56.40 million$60.25 million$63.98 million$67.63 million
Canada$44.90 million$48.50 million$53.23 million$57.84 million$62.00 million$66.09 million
South Korea$41.61 million$45.80 million$51.82 million$57.66 million$63.00 million$68.12 million
Australia$31.12 million$32.82 million$35.38 million$37.98 million$40.63 million$43.24 million
Germany$27.44 million$31.32 million$34.37 million$37.55 million$40.56 million$43.49 million
Brazil$17.71 million$20.20 million$22.73 million$25.14 million$27.55 million$29.85 million
India$17.39 million$21.12 million$25.24 million$29.69 million$33.88 million$37.45 million
France$14.00 million$16.38 million$18.17 million$19.91 million$21.60 million$23.24 million
Saudi Arabia$12.16 million$13.55 million$15.57 million$17.59 million$19.47 million$21.25 million
Netherlands$11.07 million$12.29 million$13.28 million$14.34 million$15.38 million$16.41 million
Spain$10.41 million$12.47 million$14.18 million$15.92 million$17.59 million$19.22 million
Italy$8.21 million$9.69 million$10.86 million$12.05 million$13.16 million$14.25 million
Sweden$6.74 million$7.49 million$8.17 million$8.93 million$9.70 million$10.48 million
Mexico$6.69 million$7.43 million$8.39 million$9.41 million$10.40 million$11.37 million
Switzerland$5.51 million$6.29 million$6.86 million$7.43 million$7.98 million$8.51 million
Turkey$5.51 million$5.88 million$6.37 million$6.89 million$7.41 million$7.93 million
Denmark$4.91 million$5.41 million$5.79 million$6.20 million$6.61 million$7.02 million
Colombia$4.51 million$5.09 million$5.76 million$6.48 million$7.11 million$7.72 million
Indonesia$4.21 million$4.73 million$5.42 million$6.09 million$6.69 million$7.25 million
Argentina$4.17 million$5.09 million $6.09 million$7.08 million$7.98 million$8.84 million
Russia$4.11 million$5.40 million$5.87 million$6.32 million$6.76 million$7.20 million
New Zealand$3.92 million$4.12 million$4.44 million$4.79 million$5.10 million$5.41 million
Chile$3.81 million$4.26 million$4.84 million$5.42 million$5.94 million$6.42 million
Norway$3.64 million$4.22 million$4.67 million$5.14 million$5.59 million$6.04 million
Belgium$2.66 million$3.08 million$3.38 million$3.68 million$3.96 million$4.23 million
Austria$2.62 million$3.02 million$3.31 million$3.60 million$3.88 million$4.15 million
Ireland$2.35 million$2.72 million$3.00 million$3.30 million$3.60 million$3.88 million
South Africa$2.21 million$2.36 million$2.59 million$2.83 million$3.07 million$3.30 million
Thailand$2.21 million$2.27 million$2.47 million$2.67 million$2.87 million$3.06 million
Poland$2.18 million$2.50 million$2.74 million$2.99 million$3.23 million$3.46 million
Dominican Republic$1.75 million$1.96 million$2.23 million$2.53 million$2.81 million$3.10 million
Vietnam$1.68 million$1.75 million$1.88 million$2.03 million$2.17 million$2.31 million
Czechia$1.62 million$1.82 million$1.97 million$2.13 million$2.29 million$2.45 million
Peru$1.62 million$1.76 million$1.97 million$2.19 million$2.39 million$2.59 million
Greece$1.61 million$1.92 million$2.15 million$2.38 million$2.60 million$2.81 million
Portugal$1.54 million$1.85 million$2.09 million$2.33 million$2.55 million$2.77 million
Finland$1.41 million$1.62 million$1.78 million$1.95 million$2.11 million$2.26 million
Pakistan$1.25 million$1.39 million$1.56 million$1.74 million$1.89 million$2.04 million
Serbia$1.14 million$1.29 million$1.39 million$1.49 million$1.59 million$1.69 million
Nigeria$0.68 million$0.73 million$0.81 million$0.89 million$0.97 million$1.04 million
Morocco$0.63 million$0.71 million$0.79 million$0.89 million$0.98 million$1.07 million
Kenya$0.35 million$0.38 million$0.41 million$0.44 million$0.47 million$0.49 million
Lithuania$0.14 million$0.16 million$0.17 million$0.18 million$0.20 million$0.21 million

Revenue by store

  • As of 2022, the Apple Store generates $1.18 billion in revenue from board game apps.
  • Slightly lower, the Google Play Store generates $0.94 billion in the same market.
  • From 2022 – 2027, Apple’s share of revenue is anticipated to drop from 55.60% to 52.40%.
YearApple revenueShareGoogle revenueShare
2027$1.84 billion52.40%$1.67 billion47.60%
2026$1.72 billion52.70%$1.54 billion47.30%
2025$1.61 billion53.10%$1.42 billion46.90%
2024$1.46 billion53.70%$1.26 billion46.30%
2023$1.30 billion54.40%$1.09 billion45.60%
2022$1.18 billion55.60%$0.94 billion44.40%

A graph is given below to compare board game app revenues between Apple and Google:

Revenue per download (average)

  • As of 2022, the average revenue per board game app download stands at $0.44.
  • This is expected to increase to $0.47 by 2027.
  • Overall, this would mark a total percentage increase of 6.82%.
YearAverage revenue per downloadChange
2027$0.47+ 4.44%
2026$0.45
2025$0.45+ 4.65%
2024$0.43
2023$0.43– 2.27%
2022$0.44

Global board games cafe market value

Due to popular demand, board game fans can now play games in environments where they can also eat, drink and socialize with other players. The specialized nature of board games cafes provide a boost to the board game industry as a whole, encouraging interest in both classic and new titles.

  • As of 2022, the global board games cafe market was valued at $1.27 billion.
  • From 2022 – 2027, it is estimated to grow from $1.27 billion to $2.50 billion.
  • Values have been calculated using a CAGR of 8.83%.
YearValue
2030$2.50 billion
2029$2.30 billion
2028$2.11 billion
2027$1.94 billion
2026$1.78 billion
2025$1.64 billion
2024$1.50 billion
2023$1.38 billion
2022$1.27 billion

A graph is given below to show the estimate global board game cafe market value from 2022 – 2030:

Economics of board games

Authors, Illustrators, Translators, Producers and Distributors are all involved in the process needed to create, market and sell a board game. Although shares and costs can vary greatly, there are some commonly accepted benchmarks.

  • Most board games typically have a price range between $15 and $60.
  • A board game author will usually receive between 5-12% of the net sales price when they pass rights over to a publisher.
  • If the author is hired or contracted to a publisher, these percentages can be slightly lower.
  • Some publishers may also look to implement staggered fees which change depending upon the level of sales achieved.
  • It is commonplace for authors to receive an advanced payment upon signing a contract as the period between signing and a game’s marketing can be more than 2 years. 
  • Although illustrators typically charge by the hour, they may also receive additional income based upon a game’s success.
  • Design costs typically range from $2,000 to $6,000.
  • The production cost per unit usually amounts to around 25% of its recommended retail price.
  • Globally, over 50 million square feet of retail space is estimated to be designated to board games.