How many books do Chinese people read each year?
- The average Chinese adult reads 7.49 books per year
- 4.65 print books per year
- 2.84 digital books per year
- Children under the age of 17 read 10.36 books per year
Print vs digital books in China
- Print book sales are stable in China
- 62% of the books read in China are print books
- 38% of books read in China are ebooks are audiobooks
- Ebook sales are growing slightly in China
- Audiobook sales are growing significantly in China
- 30.3% of the adult Chinese population listen to audiobooks
- 34.7% of Chinese people under the age of 17 listen to audiobooks
- 38.5% of Chinese adults prefer paper books to ebooks
Reading in urban China vs rural China
- Amongst adults, 81.1% of the Chinese population in towns and cities are readers
- In rural areas, this drops significantly to 14.5%
Reading to young children in China
- 94.3% of Chinese families with children under 8 read frequently
- Parents spend almost 25 minutes every day reading with their kids
