As of 2022, global word games app market revenue was valued at $2.23 billion.
Advertising revenue alone makes up 86.55% of this figure ($1.93 billion).
The US makes more revenue from word games apps than all other countries combined ($1.74 billion).
In total, the US generates up 78.03% of global word games app revenue.
For each word games app downloaded, the average revenue is $1.56.
Apple’s App Store has a word games app revenue share of 56.40% while Google’s Play Store has a 43.60% revenue share.
22% of the global word games app market share is accounted for by Wordscapes.
This is higher than for any other word games app.
For the year of 2022, the total number of word games app downloads is 1.42 billion.
By 2027, this is anticipated to grow to just under 2 billion.
Global word games app market
Historically, word games were generally available to consumers either through multiplayer board games or printed in newspapers and magazines for one player to complete. However as technology has developed, so too has the word games market. Popular word games apps available on phone and tablet generate large revenues which are projected to grow year-on-year.
App revenue
As of 2022, revenues for global word games apps were valued at $2.23 billion.
$1.93 billion (86.55%) of this is through advertising, $0.28 billion (12.56%) is through in-app purchases and $0.01 billion (0.45%) is through the one-time purchase of an app.
From 2022 – 2027, word games app revenue is anticipated to grow to $3.60 billion.
This would represent a total increase of 61.43% for the given period.
Year
Advertising
In-app purchases
Paid app
Total revenue
2027
$3.18 billion
$0.40 billion
$0.01 billion
$3.60 billion
2026
$2.97 billion
$0.38 billion
$0.01 billion
$3.36 billion
2025
$2.77 billion
$0.36 billion
$0.01 billion
$3.13 billion
2024
$2.46 billion
$0.33 billion
$0.01 billion
$2.80 billion
2023
$2.18 billion
$0.30 billion
$0.01 billion
$2.49 billion
2022
$1.93 billion
$0.28 billion
$0.01 billion
$2.23 billion
A graph is given below to show the estimated global word games app revenue from 2022 – 2027:
WordsRated’s Word Finder is the perfect tool for fans of word games. Using an intuitive interface, simply enter the letters you would like to solve and hit “search” to see a list of possible solutions. Whether you are looking for 5-letter words for Wordle or 7-letter words for Scrabble, you can find what you need to make the most of your next turn.
App revenue by country
As of 2022, The United States makes more app revenue from word games than any other country ($1.74 billion).
Overall, 78.03% of global word games app revenue is generated from the US.
The United Kingdom is second with revenues of $0.12 billion, while China follows with revenues of $0.11 billion.
Country
2022
2023
2024
2025
2026
2027
United States
$1,735.00 million
$1,945.00 million
$2,199.00 million
$2,475.00 million
$2,652.00 million
$2,830.00 million
United Kingdom
$123.70 million
$136.00 million
$149.80 million
$165.20 million
$180.10 million
$195.60 million
China
$106.90 million
$123.20 million
$140.20 million
$150.60 million
$159.70 million
$169.00 million
Canada
$47.60 million
$51.17 million
$55.10 million
$59.03 million
$62.48 million
$66.13 million
Australia
$39.76 million
$41.66 million
$44.08 million
$46.65 million
$49.57 million
$52.57 million
Germany
$18.88 million
$20.87 million
$22.94 million
$25.29 million
$27.57 million
$29.88 million
France
$15.02 million
$17.39 million
$19.56 million
$21.71 million
$23.91 million
$26.14 million
Netherlands
$11.58 million
$12.50 million
$13.44 million
$14.53 million
$15.62 million
$16.72 million
India
$10.81 million
$13.01 million
$15.35 million
$17.96 million
$20.41 million
$22.45 million
Sweden
$10.31 million
$10.96 million
$11.76 million
$12.77 million
$13.83 million
$14.94 million
Vietnam
$8.47 million
$10.09 million
$11.62 million
$13.34 million
$14.93 million
$16.57 million
Japan
$7.76 million
$9.06 million
$10.40 million
$11.72 million
$12.95 million
$14.14 million
Brazil
$7.49 million
$8.15 million
$8.79 million
$9.43 million
$10.12 million
$10.80 million
Italy
$6.86 million
$7.74 million
$8.56 million
$9.45 million
$10.30 million
$11.16 million
Russia
$6.60 million
$8.22 million
$8.96 million
$9.72 million
$10.46 million
$11.22 million
Mexico
$5.31 million
$5.94 million
$6.68 million
$7.53 million
$8.38 million
$9.22 million
Switzerland
$5.31 million
$5.91 million
$6.44 million
$6.98 million
$7.53 million
$8.07 million
Denmark
$5.22 million
$5.50 million
$5.81 million
$6.19 million
$6.60 million
$7.02 million
New Zealand
$4.89 million
$5.02 million
$5.24 million
$5.56 million
$5.84 million
$6.14 million
Spain
$4.15 million
$4.79 million
$5.43 million
$6.12 million
$6.79 million
$7.47 million
Argentina
$4.13 million
$4.86 million
$5.64 million
$6.42 million
$7.13 million
$7.79 million
Ireland
$3.75 million
$4.02 million
$4.28 million
$4.61 million
$4.95 million
$5.31 million
Norway
$3.69 million
$4.10 million
$4.46 million
$4.87 million
$5.28 million
$5.70 million
Colombia
$3.28 million
$3.66 million
$4.09 million
$4.57 million
$4.99 million
$5.41 million
South Africa
$2.84 million
$3.01 million
$3.26 million
$3.55 million
$3.86 million
$4.17 million
Austria
$2.65 million
$2.90 million
$3.12 million
$3.37 million
$3.62 million
$3.88 million
Indonesia
$2.54 million
$2.99 million
$3.46 million
$3.92 million
$4.32 million
$4.70 million
Poland
$2.16 million
$2.37 million
$2.58 million
$2.81 million
$3.04 million
$3.27 million
Belgium
$1.93 million
$2.13 million
$2.31 million
$2.51 million
$2.70 million
$2.90 million
Czechia
$1.90 million
$2.01 million
$2.13 million
$2.28 million
$2.44 million
$2.61 million
Turkey
$1.87 million
$2.05 million
$2.25 million
$2.48 million
$2.70 million
$2.93 million
Chile
$1.60 million
$1.75 million
$1.92 million
$2.12 million
$2.29 million
$2.46 million
Finland
$1.52 million
$1.64 million
$1.77 million
$1.91 million
$2.06 million
$2.20 million
Dominican Republic
$1.39 million
$1.56 million
$1.75 million
$1.98 million
$2.19 million
$2.41 million
Thailand
$1.17 million
$1.29 million
$1.43 million
$1.59 million
$1.74 million
$1.88 million
Greece
$1.08 million
$1.23 million
$1.37 million
$1.52 million
$1.66 million
$1.80 million
Portugal
$1.07 million
$1.23 million
$1.37 million
$1.52 million
$1.67 million
$1.83 million
Nigeria
$0.97 million
$1.08 million
$1.22 million
$1.39 million
$1.55 million
$1.71 million
Morocco
$0.88 million
$0.99 million
$1.12 million
$1.26 million
$1.40 million
$1.54 million
Saudi Arabia
$0.87 million
$0.93 million
$1.03 million
$1.15 million
$1.27 million
$1.38 million
Pakistan
$0.81 million
$0.89 million
$1.00 million
$1.12 million
$1.24 million
$1.36 million
Peru
$0.71 million
$0.76 million
$0.84 million
$0.93 million
$1.01 million
$1.10 million
South Korea
$0.52 million
$0.55 million
$0.59 million
$0.63 million
$0.66 million
$0.70 million
Kenya
$0.33 million
$0.36 million
$0.41 million
$0.45 million
$0.49 million
$0.54 million
Lithuania
$0.22 million
$0.24 million
$0.26 million
$0.28 million
$0.30 million
$0.33 million
Serbia
$0.15 million
$0.17 million
$0.19 million
$0.20 million
$0.22 million
$0.23 million
App revenue by store
As of 2022, the Apple Store receives $1.26 billion in revenue from word games apps.
However, for the same market, Google’s Play Store generates $0.97 billion.
From 2022 – 2027, Apple’s share of revenue is expected to drop from 56.40% to 54.00%.
Year
Apple revenue
Share
Google revenue
Share
2027
$1.94 billion
54.00%
$1.66 billion
46.00%
2026
$1.82 billion
54.20%
$1.54 billion
45.80%
2025
$1.71 billion
54.60%
$1.42 billion
45.40%
2024
$1.54 billion
55.00%
$1.26 billion
45.00%
2023
$1.38 billion
55.60%
$1.11 billion
44.40%
2022
$1.26 billion
56.40%
$0.97 billion
43.60%
A graph is given below to compare word games app revenues between Apple and Google:
App revenue per download (average)
As of 2022, the average revenue per word games app downloaded stands at $1.56.
By 2027, this is expected to increase to $1.84.
Overall, this would mark a projected percentage increase of 17.95%.
Year
Revenue
Change
2027
$1.84
+ 3.37%
2026
$1.78
+ 2.30%
2025
$1.74
+ 6.10%
2024
$1.64
+ 3.80%
2023
$1.58
+ 1.28%
2022
$1.56
Key word games apps by brand share
Wordscapes by PeopleFun accounts for 22% of the global word games app market share, higher than any other brand listed as of 2022.
