In August 22, she also had 15 titles in the top 150 of the USA Today Bestseller list in the same week
Hoover started out self-publishing so is not dependent on one publishing house
It Ends With Us has sold over 4 million copies
It Starts with Us was the most pre-ordered novel in the history of Simon & Schuster
It Starts with Us sold 800,000 copies (including pre-orders) on the first day it was published
Hoover is successful internationally – having sold 500,000 copies since the beginning of 2022 in Brazil
In the UK, Hoover has sold more than 1 million (1.18 million) copies of her books in 2022
Hoover’s books have earned £7 million in the UK
Colleen Hoover, TikTok and social media
#colleenhoover has 2.4 billion views on TikTok
#CoHo has 411.6 million views on TikTok
Hoover’s official TikTok account has 1.1 million followers and 14.6 million likes
Across all platforms, Hoover has over 3.9 million followers
Hoover is known as the “Queen of BookTok”
Her fans refer to her as CoHo and call themselves CoHorts
Much of her success is attributed to going viral on TikTok and the strong reading community there
Hoover has been an astute marketer of her books even before TikTok
She distributed books to influencers and subsequently became big on BookTube (YouTube) and Bookstagram (Instagram) amongst the reading communities there
How many books has Colleen Hoover published?
Colleen Hoover has published 24 books as of 2022
Since releasing Slammed in 2012, Hoover has been prolific – releasing a new title every 23 weeks on average or 2.2 books per year
This is a similar rate to Stephen King who now has over 100 pieces of published works
#
Title
Year
Page Count
Audiobook Length
1
Slammed
2012
317
7 hrs and 14 mins
2
Point of Retreat
2012
320
6 hrs and 48 mins
3
This Girl
2013
306
9 hrs and 18 mins
4
Hopeless
2013
408
12 hrs and 34 mins
5
Losing Hope
2013
333
10 hrs and 33 mins
6
Finding Cinderella
2014
176
4 hrs and 2 mins
7
Maybe Someday
2014
384
10 hrs and 40 mins
8
Maybe Not
2014
160
3 hrs and 15 mins
9
Ugly Love
2014
336
9 hrs and 14 mins
10
Never Never
2015
284
4 hrs and 23 mins
11
Confess
2015
321
7 hrs and 50 mins
12
November 9
2015
320
9 hrs and 46 mins
13
Too Late
2016
395
13 hrs and 4 mins
14
It Ends with Us
2016
376
11 hrs and 11 mins
15
Without Merit
2017
384
9 hrs and 13 mins
16
All Your Perfects
2018
320
7 hrs and 43 mins
17
Verity
2018
331
8 hrs and 10 mins
18
Maybe Now
2018
432
9 hrs and 11 mins
19
Finding Perfect
2019
96
1 hr and 44 mins
20
Regretting You
2019
354
11 hrs and 17 mins
21
Heart Bones
2020
368
8 hrs and 12 mins
22
Layla
2020
304
8 hrs and 10 mins
23
Reminders of Him
2022
336
10 hrs and 17 mins
24
It Starts with Us
2022
336
8 hrs and 41 mins
Who is Collen Hoover’s publisher?
Hoover has deals with Atria (Simon & Schuster), Grand Central (Hachette), and Montlake (Amazon)
Hoover has self-published a number of her own books
Hoover is business savvy, often striking deals to sell the print rights to her books and retain the rights to ebooks herself
Analysts suggest this gives Hoover a degree of power and control over her career and what she writes that other huge authors with more traditional publishing deals do not have
How did Colleen Hoover become a writer?
Colleen Hoover was born in Texas in 1979
In 2011, Hoover was working as a social worker for $9 per hour
She was living in a trailer with her husband and her sons in a small Texas town
She began to write her first novel called Slammed – mainly for herself
Although she had no intention of getting published, her mother had just got a Kindle so Hoover published the book on the Kindle store so her mother could read it
Within seven months, Slammed was on the NY Times bestseller list and she had earned more than $50k in royalties from the book
